Veikko Maripuu: Transforming a Traditional Printer into a Sustainable Packaging Innovator
When Veikko Maripuu acquired Ecoprint in 2012 through his private equity venture, what began as a potential short-term investment evolved into a compelling journey of strategic transformation and sustainable innovation. The story of Ecoprint exemplifies how visionary leadership, combined with strong operational expertise and environmental commitment, can successfully pivot a traditional business toward future-oriented markets.
Strategic Foresight and Transformation
From the outset, Maripuu recognized that the traditional printing industry faced declining prospects. Rather than accepting this trajectory, he began exploring strategic alternatives immediately after acquisition. This forward-thinking approach culminated in a decisive strategic shift 5-6 years ago, leading to substantial investments in new facilities and equipment to transform Ecoprint into a packaging manufacturer.
“I knew that the printing business was in decline when we made the investment,” Maripuu reflects. “The challenge was finding the right path forward.” This insight led to a multi-million euro investment in new factory facilities and machinery, positioning Ecoprint at the forefront of sustainable packaging manufacturing.
Leadership Through Partnership
What sets the Ecoprint story apart is the unique partnership between ownership and management. Under the leadership of CEO Margo Tärn, whose deep industry expertise complements Maripuu’s investment and business development background, Ecoprint has developed a distinctive governance model that balances autonomy with accountability.
“We’ve established clear boundaries and responsibilities,” Maripuu explains. “Management has independence in daily operations, while I focus on strategic oversight and support in areas where I can add the most value.” This approach mirrors Maripuu’s broader philosophy as a business mentor, where he emphasizes the importance of enabling growth through trust and clear frameworks.
Environmental Leadership
Ecoprint’s commitment to sustainability isn’t just a recent trend—it’s woven into the company’s DNA. As early as 2003, the company pioneered environmentally friendly printing services in collaboration with the Estonian Nature Foundation, leading to the creation of the proprietary Roheline Trükis (Green Print) trademark in 2004.
Today, Ecoprint’s environmental credentials include:
- FSC® certification (SCS-COC-007924), ensuring responsible forest management practices
- 100% renewable energy usage from 2024, sourced from solar, wind, and hydro power
- ISO 14001 certification, demonstrating commitment to environmental management
- ISO 9001 certification, ensuring high-quality management standards
Looking Forward
The transformation of Ecoprint from a traditional printer to a sustainable packaging manufacturer represents more than just a business pivot—it’s a testament to the power of long-term thinking and strategic adaptation. Under Maripuu’s ownership and operational leadership of the management, Ecoprint continues to invest in innovation and enhancement, positioning itself at the intersection of sustainability and manufacturing excellence.
This journey reflects Maripuu’s broader investment philosophy: identifying opportunities for transformation, empowering strong management teams, and building sustainable businesses that create lasting value. As the packaging industry evolves and environmental considerations become increasingly central to business decisions, Ecoprint stands ready to meet these challenges with continued innovation and commitment to sustainability.