{"id":29753,"date":"2026-04-08T09:00:00","date_gmt":"2026-04-08T06:00:00","guid":{"rendered":"https:\/\/ecoprint.ee\/?p=29753"},"modified":"2026-04-01T15:59:39","modified_gmt":"2026-04-01T12:59:39","slug":"the-journey-to-a-conscious-packaging-partner","status":"publish","type":"post","link":"https:\/\/ecoprint.ee\/en\/the-journey-to-a-conscious-packaging-partner\/","title":{"rendered":"The Journey to a Conscious Packaging Partner"},"content":{"rendered":"\n

Ecoprint O\u00dc\u00a0is an Estonian company that produces cardboard and corrugated packaging according to high quality standards. Their goal isn’t just the physical manufacturing of packaging, but offering a holistic solution from initial idea to logistics. Since 2025, Ecoprint has been collaborating with\u00a0Magrada<\/strong><\/a> O\u00dc, a company providing spa-quality beauty care to its customers.<\/p>\n\n\n\n

We spoke with Magrada\u2019s CEO,\u00a0Kaire Pagliuca, to understand what packaging means to an entrepreneur. Is it an expense, a tool, or something else entirely? And should one choose a packaging producer or a mutually beneficial partnership with a packaging provider?<\/p>\n\n\n\n

Kaire, can you recall what your packaging solution looked like before the collaboration with Ecoprint?<\/strong><\/p>\n\n\n\n

Before working with Ecoprint O\u00dc, we also had a good partner and I was perfectly satisfied with their work. Honestly, I can\u2019t point out any direct weaknesses in the previous solution\u2014everything worked, and there were no issues. If I had to highlight something, it\u2019s that Ecoprint\u2019s printing method aligns best with our mindset and values today. We were ready for a step that would bring us even more in line with an environmentally conscious direction.<\/p>\n\n\n\n

In your view, is packaging an expense item or a strategic tool?<\/strong><\/p>\n\n\n\n

Packaging is both. On one hand, for an entrepreneur, it is inevitably an expense item. On the other hand, it is a vital strategic tool. Packaging affects brand perception, ease of use, and the value of the product as a whole. I see packaging more as an investment, but of course, it must be accounted for as a cost.<\/p>\n\n\n\n

What were the company\u2019s expectations when negotiations began? Do you remember your first impression?<\/strong><\/p>\n\n\n\n

The first phone calls were very positive. I was contacted persistently and systematically, and the communication was highly professional. Once the first samples started moving (our existing solutions to the print house and their new developments back to us), it was clear to me that this is a very collaboration-oriented company. Such client-friendly, solution-focused communication is quite rare in Estonia. If I had to rate it, I\u2019d give the customer experience a solid “A+”.<\/p>\n\n\n

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Pilt: Magrada<\/figcaption><\/figure>\n<\/div>\n\n\n

What were your biggest surprises or discoveries during the development process?<\/strong><\/p>\n\n\n\n

During development, many different solutions were proposed that I might not have initially thought of myself:<\/p>\n\n\n\n