{"id":27844,"date":"2024-11-26T09:00:00","date_gmt":"2024-11-26T07:00:00","guid":{"rendered":"https:\/\/ecoprint.ee\/?p=27844"},"modified":"2026-01-22T22:14:42","modified_gmt":"2026-01-22T20:14:42","slug":"our-people-veikko-maripuu","status":"publish","type":"post","link":"https:\/\/ecoprint.ee\/en\/our-people-veikko-maripuu\/","title":{"rendered":"Veikko Maripuu: Transforming a Traditional Printer into a Sustainable Packaging Innovator"},"content":{"rendered":"\n<p>Kui Veikko Maripuu omandas 2012. aastal oma erakapitali investeeringu kaudu Ecoprindi, kujunes algselt l\u00fchiajaliseks plaanitud investeeringust p\u00f5nev strateegilise \u00fcmberkujundamise ja j\u00e4tkusuutliku innovatsiooni teekond. Ecoprindi lugu n\u00e4itab ilmekalt, kuidas visiooniga juhtimine koos tugeva operatiivse kompetentsi ja keskkonnateadlikkusega v\u00f5ib edukalt suunata traditsioonilise ettev\u00f5tte tulevikule orienteeritud turgudele.<\/p>\n\n<p><strong>Strateegiline etten\u00e4gelikkus ja \u00fcmberkujundamine<\/strong><\/p>\n\n<p>Juba algusest peale m\u00f5istis Maripuu, et traditsiooniline tr\u00fckit\u00f6\u00f6stus on langusfaasis. Selle asemel, et olukorraga leppida, hakati kohe p\u00e4rast ostu otsima strateegilisi alternatiive. See l\u00e4henemine viis umbes 5-6 aastat tagasi otsustava strateegilise p\u00f6\u00f6rdeni, mille tulemusena tehti <a href=\"https:\/\/ecoprint.ee\/milleks-kasvatada-oksa-seda-samal-ajal-luhemaks-saagides\/\">m\u00e4rkimisv\u00e4\u00e4rseid investeeringuid<\/a> uutesse tootmisruumidesse ja seadmetesse, et arendada Ecoprintist <strong>pakenditootja<\/strong>.<\/p>\n\n<p>&#8220;Teadsin, et tr\u00fckit\u00f6\u00f6stus oli languses juba siis, kui me investeeringu tegime,&#8221; meenutab Maripuu. &#8220;V\u00e4ljakutseks oli leida \u00f5ige tee edasi.&#8221; See arusaam viis edaspidi mitme miljoni eurose investeeringuni uude tehasehoonesse ja seadmetesse, positsioneerides Ecoprindi j\u00e4tkusuutliku pakenditootmise eesliinile.<\/p>\n\n<p><strong>Juhtimine l\u00e4bi partnerluse<\/strong><\/p>\n\n<p>Ecoprindi loo teeb eriliseks ainulaadne partnerlus omaniku ja juhtkonna vahel. Tegevjuht <a href=\"https:\/\/ecoprint.ee\/meie-inimesed-tegevjuht-margo\/\">Margo T\u00e4rni<\/a> p\u00f5hjalik valdkondlik kogemus t\u00e4iendab Maripuu investeerimis- ja \u00e4riarenduse tausta, ning koos on v\u00e4lja arendatud eristuv juhtimismudel, mis tasakaalustab iseseisvust ja vastutust.<\/p>\n\n<p>&#8220;Oleme loonud selged piirid ja vastutusalad,&#8221; selgitab Maripuu. &#8220;Juhtkonnal on igap\u00e4evases tegevuses suur iseseisvus, samal ajal kui mina keskendun strateegilisele suunale ja toetan valdkondades, kus saan enim v\u00e4\u00e4rtust lisada.&#8221; See l\u00e4henemine peegeldab Maripuu laiemat filosoofiat \u00e4rimentorina, kus ta r\u00f5hutab usalduse ja selgete raamistike kaudu kasvu v\u00f5imaldamise olulisust.<\/p>\n\n<p><strong>Keskkonnaalane eestvedamine<\/strong><\/p>\n\n<p>Ecoprindi p\u00fchendumus j\u00e4tkusuutlikkusele pole vaid viimaste aastate trend \u2013 see on ettev\u00f5tte DNA osa. Juba 2003. aastal arendas ettev\u00f5te koost\u00f6\u00f6s Eestimaa Looduse Fondiga v\u00e4lja keskkonnas\u00f5braliku tr\u00fckiteenuse, millest 2004. aastal kasvas v\u00e4lja ettev\u00f5tte kaubam\u00e4rk <a href=\"https:\/\/ecoprint.ee\/mida-tahendab-rohelise-trukise-kaubamark-pakendil\/\">Roheline Tr\u00fckis<\/a>.<\/p>\n\n<p>T\u00e4na h\u00f5lmavad Ecoprindi keskkonnaalased saavutused:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ecoprint.ee\/mida-tahendab-fsc-margis-pakendil\/\">FSC\u00ae sertifikaat <\/a>(SCS-COC-007924), mis tagab vastutustundliku metsanduse p\u00f5him\u00f5tete j\u00e4rgimise;<\/li>\n\n\n\n<li>Alates 2024. aastast <a href=\"https:\/\/ecoprint.ee\/ecoprint-on-nuud-100-protsenti-taastuvenergial-tootav-trukikoda\/\">100% taastuvenergia<\/a> kasutamine, mis p\u00e4rineb p\u00e4ikese-, tuule- ja h\u00fcdroenergiast;<\/li>\n\n\n\n<li><a href=\"https:\/\/ecoprint.ee\/ecoprint-on-taas-iso-sertifitseeritud-tootmisettevote\/\">ISO 14001 sertifikaat<\/a>, mis t\u00f5endab p\u00fchendumust keskkonnajuhtimisele;<\/li>\n\n\n\n<li><a href=\"https:\/\/ecoprint.ee\/ecoprint-on-taas-iso-sertifitseeritud-tootmisettevote\/\">ISO 9001 sertifikaat<\/a>, mis tagab kvaliteetse juhtimiss\u00fcsteemi.<\/li>\n<\/ul>\n\n<p><strong>Vaade tulevikku<\/strong><\/p>\n\n<p>Ecoprindi \u00fcmberkujunemine traditsioonilisest tr\u00fckikojast j\u00e4tkusuutlikuks pakenditootjaks esindab enamat kui lihtsalt \u00e4rilist p\u00f6\u00f6ret \u2013 see on tunnistus pikaajalise m\u00f5tlemise ja strateegilise kohanemise j\u00f5ust. Maripuu omanikut\u00f6\u00f6 ja juhtkonna operatiivse juhtimise all j\u00e4tkab Ecoprint investeerimist innovatsiooni ja arengusse, positsioneerides end j\u00e4tkusuutlikkuse ja tootmise tipptaseme ristumiskohas.<\/p>\n\n<p>See teekond peegeldab Maripuu laiemat investeerimisfilosoofiat: leida \u00fcmberkujundamise v\u00f5imalusi, v\u00f5imestada tugevaid juhtkondi ning ehitada j\u00e4tkusuutlikke ettev\u00f5tteid, mis loovad pikaajalist v\u00e4\u00e4rtust. Ajal, mil pakendit\u00f6\u00f6stus areneb ja keskkonnakaalutlused muutuvad \u00e4rilistes otsustes \u00fcha kesksemaks, on Ecoprint valmis nendele v\u00e4ljakutsetele vastama j\u00e4tkuva innovatsiooni ja p\u00fchendumisega j\u00e4tkusuutlikkusele.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kui Veikko Maripuu omandas 2012. aastal oma erakapitali investeeringu kaudu Ecoprindi, kujunes algselt l\u00fchiajaliseks plaanitud investeeringust p\u00f5nev strateegilise \u00fcmberkujundamise ja j\u00e4tkusuutliku innovatsiooni teekond. Ecoprindi lugu n\u00e4itab ilmekalt, kuidas visiooniga juhtimine koos tugeva operatiivse kompetentsi ja keskkonnateadlikkusega v\u00f5ib edukalt suunata traditsioonilise ettev\u00f5tte tulevikule orienteeritud turgudele. Strateegiline&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28786,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,116],"tags":[],"class_list":["post-27844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-our-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veikko Maripuu: Transforming a Traditional Printer into a Sustainable Packaging Innovator - Ecoprint<\/title>\n<meta name=\"description\" content=\"What began as a potential short-term investment evolved into a compelling journey of strategic transformation and sustainable innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecoprint.ee\/en\/our-people-veikko-maripuu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veikko Maripuu: Transforming a Traditional Printer into a Sustainable Packaging Innovator - 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